MLB Social Strategy: If Cave Men Had Access to Twitter…Who spends their days in a cave, tweets all day and watches 2,430 baseball games? Why the MLB Fan Cave of course. On Major League Baseball’s Opening Day, the MLB Fan Cave and its nine baseball super-fans kicked off what will be a six-month mission to bring baseball into the digital conversation. The fan cave is decked out with tons of tech toys, artwork, memorabilia, and televisions in order to provide the “Cave Dwellers” with something baseball related to talk about every minute of the day.
While they are now employed full time by MLB to “to live, work and watch baseball in the Fan Cave,” they each had their own job that they dropped be a part of MLB’s social experiment. The catch is, not all nine super-fans will make it to the post-season. According to MLB’s Senior VP of Business, Cave Dwelelrs will “have to prove to the general public and the folks who are keeping the cave dwellers here — or asking them to go home — that they get social media, and that they know how to attract people to be part of their conversation.”
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